Using your NetSuite data and spatial analysis techniques, better understand trade areas around your business sites. Why are customers leaving your stores? Did a competitor recently open a store? What is the impact on your business? Scouting potential customers and analyzing competitors around your current and potential future operations is an ongoing and long-term activity. To establish your business locations trade area, a combination of geographic-based demographics and customer behavior data is analyzed to give insight into where trade areas overlap, potential opportunities to steal market share, customer motivations, etc. Spatial analytics provides the fundamental backdrop to discover competitive insights.