With the goal of better understanding fly-fishing patterns and predicting location and ferocity of fishable events, Whacking Fatties presents the Fatty Factor: a fishing success estimation model using proprietary big data analytics. Whacking Fatties consumes enormous amounts of past and present data from a rapidly growing spread of sensors and satellites. The Fatty Factor continually updates by the utilization of on-demand elastic cloud resources. The Fatty Factor forecast changes more accurately and with improved detail as data is collected real-time. Our team of scientists proudly sets Fatty Factor analytics to work on behalf of anglers around the world, enabling them to catch more fatties. Enjoy!