Data you didn’t know existed alongside your NetSuite data leads to meaningful Sales Insights.
GeoBusiness for Sales Insights web application provides Location Intelligence for planning, site selection, customer segmentation, and analyzing trade areas. Combine NetSuite business data with demographic, lifestyle, and spending data while applying map-based analytics to create accurate reports and dynamic presentations.
Potential industry use examples
Franchise Acquisition, Healthcare, Retail, Urban Planning, Restaurants and Hospitality, Economic Development, Transportation and Logistics, Product Merchandising and Advertising, Food and Beverage, Occupational Safety, Higher Education Recruiting, Real Estate Development, Wholesale Distribution.
How GeoBusiness for Sales Insights works
Step 1. Define an area for analysis.
Using your NetSuite data as a guide, identify an area for analysis based on circumstances critical to your industry – from selecting new sites, to defining sales territories, and pursuing emerging markets.
Step 2. Based on your Area of Analysis, create a geo-enriched Infographic.
Infographics are visualizations that provide contextual information about your Area of Analysis on the map. GeoBusiness for Sales Insights provides a wide selection of demographics categories from which you can choose, including: population, age distribution, income levels, and more.
Tapestry Segmentation data classifies neighborhoods into 67 unique segments based not only on demographics but also socioeconomic characteristics. It describes US neighborhoods in easy-to-visualize terms, ranging from Soccer Moms to Heartland Communities. 
Executive Summary Call-outs Infographics for NetSuite. Key spending facts about a location. 
Infographics are visualizations that provide contextual information about the areas surrounding the NetSuite data in your map. When you view Infographics, Sales Insights aggregates the demographics around that feature on your map and delivers them using easy-to-understand infographics that contain information such as age distribution and income for a set distance around the selected location. GeoBusiness for NetSuite – Sales Insights – Data you didn’t know existed alongside your NetSuite data leads to meaningful Sales Insights. Infographics leverage the Esri GeoEnrichment service to provide instant access to Esri demographic and landscape data collections. 
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Infographics are interactive allowing for real-time analysis.
Step 3. Based on your Area of Analysis, create a geo-enriched detailed PDF report.
For more detailed analysis, select from one of 50+ presentation-ready reports.
View a sample demographic reports:
- Age by Sex Profile (PDF)
- Age by Sex by Race Profile (PDF)
- Age 50+ Profile (PDF)
- Community Profile (PDF)
- Demographic and Income Profile (PDF)
- Demographic and Income Comparison Profile (PDF)
- Detailed Age Profile (PDF)
- Disposable Income Profile (PDF)
- Executive Summary (PDF)
- Graphic Profile (PDF)
- Household Income Profile (PDF)
- Housing Profile (PDF)
- Market Profile (PDF)
- Net Worth Profile (PDF)
Step 4. Analyze your NetSuite data with additional demographic, lifestyle, economic map layers and data.
Advanced Functionality
Custom infographics, reports, and customer segmentation analysis augment GeoBusiness for Sales Insights’ territory planning functionality.
GeoBusiness for Sales Insights does a great job providing new and valuable location-based insights into your NetSuite data, but sometimes you have very specific requirements. GeoBusiness for Netsuite can provide support for advanced custom needs.
GeoBusiness for Sales Insights provides numerous infographics/reports. GeoBusiness gives you the ability to combine information from different infographics/reports with additional data into your custom built infographics/reports with company branding.
GeoBusiness for Sales Insights provides customer segmentation related data for targeting new and existing customers. If your needs become more specific, GeoBusiness provides advanced functionality to help you better understand your existing and potential customers so you know who to target and how to attract them. Divide NetSuite customers into targeted groups. Find demographics including age, income, gender, family size, and health history. Learn what people prefer using lifestyle and behavioral data.
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location allocation, and market penetration analyses. Locate under-performing sites. Predict KPIs for proposed locations. Integrate multiple data layers to analyze site suitability.
Contact GCS regarding these advanced features.
About the data
GeoBusiness for Sales Insights combines NetSuite data with Esri Demographics data.
Esri Demographics is a global collection of demographic, psychographic, and socioeconomic data, with over 15,000 data variables from 130+ countries. Updated regularly, Esri Demographics datasets are of high value with strong lineage, accuracy, and completeness. Integrate datasets into your workflows by consuming them as maps, charts, infographics, reports, and more. Make confident decisions based on trusted, accessible, quality data. Esri is the global market leader in GIS. Read more about Esri and Esri Demographics data and Tapestry Segmentation.
Business: Better understand the demographic makeup of the areas around your locations, identify new sites, discover where your competitors are, and so much more.
Consumer Spending: Explore customers’ purchasing habits to better understand their preferences. With Customer Spending data, you can identify the areas with the greatest potential customer reach.
Demographics: It’s important to understand how the population in an area of interest changes over time. Demographic reports help you use that data to improve your business forecasting and planning efforts.
Maps: Visualize your current and potential sites, consumer patterns, trends, concentrations of customers, and event traffic patterns around a specific location.
Market Potential: Understand customer and community preferences and reach the underserved. With Market Potential reports, you have access to more than 2,000 variables grouped into 35 categories like retail market potential, electronics and internet marketing potential, health and beauty market potential, and much more.
Tapestry Segmentation: Get more insights into America’s changing population. Understand customers’ lifestyle choices, what they buy, and how they spend their free time. Tapestry gives you insights to help you identify your best customers, optimal sites, and underserved markets. As a result, you will get higher response rates, avoid less profitable areas, and invest your resources more wisely.
Esri’s Tapestry Segmentation classifies areas into 67 unique segments based on demographics and socioeconomic characteristics to provide an accurate, detailed description of America’s neighborhoods. You can use this information to develop a deeper understanding of the people who make up the communities in and around your areas of interest.
View the Tapestry Segmentation Poster. This two-sided poster gives you a quick overview of Tapestry’s 14 LifeMode summary groups and 67 segments that describe US residential neighborhoods.
Esri, the global market leader in geographic information systems (GIS), offers the most powerful mapping and spatial analytics technology available. Since 1969, Esri has helped customers unlock the full potential of data to improve operational and business results. Today, Esri software is deployed in more than 350,000 organizations including the world’s largest cities, national governments, 75% of the Fortune 500, and more than 7,000 colleges and universities. Esri engineers the most advanced solutions for digital transformation, IoT, and location analytics to create the maps that run the world.
Contact us for a demonstration or 14 day free trial.
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