Sarnoff Corporation: Leading Innovations with VideoQuest™ and MapIt!™

GCS provided professional ArcGIS consulting and software development services to Sarnoff Corporation, to enhance a range of innovative products and delivering specialized GIS solutions.

Key Products Developed with GCS

VideoQuest™

VideoQuest™ is a cutting-edge software solution that integrates motion imagery from both manned and unmanned aerial systems. This tool empowers intelligence analysts to efficiently index, search, visualize, and analyze video footage based on critical parameters such as location, objects, tracks, and events. By significantly reducing the time needed to review extensive video data, VideoQuest™ presents retrieved footage as geo-referenced layers that are fully compatible with ESRI ArcGIS data.

MapIt!™

MapIt!™ is an advanced software solution that generates precise 3D site models of large urban environments in under a day. Leveraging aerial imagery and Light Detection and Ranging (LIDAR) technology, MapIt! automatically geo-references and mosaics images to create expansive, accurate 3D site models. With photo-realistic sky-to-street views, this tool enhances situational awareness and enables rapid deployment, addressing the operational needs of both military units and intelligence analysts.

In a groundbreaking development, MapIt!™ revolutionized urban modeling by producing accurate 3D site models for areas as large as 800 square kilometers in just days, compared to the 40 to 60 days required by traditional methods. Dr. Don Newsome, president and CEO of Sarnoff Corporation, noted, “The rise of military operations in urban terrain has emphasized the need for commanders and troops to have an unprecedented level of understanding of an area’s surroundings. MapIt!’s ability to rapidly build precise 3D models enhances military situational awareness before boots hit the ground.”

Beyond military applications, MapIt!™’s combination of high-range resolution from LIDAR and spatial resolution from aerial imagery also supports emergency response planning, wide-area assessments, and environmental studies.

About Sarnoff Corporation

Sarnoff Corporation, a subsidiary of SRI International, is a pioneer in electronic, biomedical, and information technology innovations. Established in 1942 as RCA Laboratories, Sarnoff boasts a history of significant breakthroughs that have transformed various industries. Key developments include the invention of color TV, the liquid-crystal display (LCD), the disposable hearing aid, and critical contributions to U.S. digital and HDTV standards. Sarnoff is dedicated to advancing technologies in lasers and imaging, drug discovery and delivery, digital TV for security and entertainment, high-performance networking, and wireless communications.

search previous next tag category expand menu location phone mail time cart zoom edit close